12.6 参考文献

Gabor, A., & Granger, C. W. J. (1966). Price as an Indicator of Quality: Report on an Enquiry. Economica, 33(129) 43-70.

兼子良久 (2014). 「Westendorpのprice sensitivity Meterに関する考察-活用上の注意点と粗問題-」, 鹿児島経済論集, 54(1-3), 29-60.

岸邦宏・内田賢悦・佐藤馨一 (1999). 「航空運賃に対する利用者の価格感度に関する研究」, 土木計画学研究・論文集, 16, 187-194.

Van Westendorp, P (1976) NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price. Proceedings of the 29th ESOMAR Congress, 139-167. Online available at https://www.researchworld.com/a-new-approach-to-study-consumer-perception-of-price/.

Newton, D, Miller, J, Smith, P, (1993) A market acceptance extension to traditional price sensitivity measurement. Proceedings of the American Marketing Association Advanced Research Techniques Forum.